Copy for How to Build a Store in a Day for The Art of Reuse

On the evening of September 15th and again during the early afternoon of the following day, something understated yet audacious occurred in downtown Toronto. It was not unlike the day Sam Cooke first sat before a piano. On that weekend, the seventh chapter in The Art of Reuse’s Interim pop up shops debuted at the Roenisch Gallery space…

Tasked with documenting a seminal event for the up-and-coming The Art of Reuse art brand, I wrote copy which was layered in detail, references, and narrative. I needed to describe the event as well as drum up the allure of who and what The Art of Reuse is. The text was distributed in print as well as over the Internet, and the brand received much applause and press following the event, with my writing featured in reviews and media coverage.

To find the full text published online, please follow these links:



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