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Flagship Copy for NEEDS&WANTS

The envisioned space will be both forward reaching and historically cognizant. Of the future but still classic. We admire old spaces constructed with turrets, spiraling staircases, or parapets that seem less like adornment, but the requisite for beauty. Yet, the new, sleek, and deconstructed space stirs our affinity for vogue as well…

The next step for the popular NEEDS&WANTS brand is to open a retail space that serves as a gallery, maison, and office space as well. The brand’s founder, Sean Brown, asked if I would outline the many dimensions of the forthcoming studio. Writing copy that masqueraded as a manifesto, I effectively sold the idea of a brick and mortar NEEDS&WANTS studio.

To see the full text published online, please follow this link:

  • To bySeanBrown.com, the personal website of NEEDS&WANTS founder, Sean Brown. The essay appears in post  number 20140315.

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