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New Website Blurb for The Art of Reuse

The bespoke atmosphere’s that drummed up excitement and fanfare since The Art of Reuse’s inception will return in a new and winning aesthetic. The forthcoming Interim extravaganzas will (we aim) be groundbreaking initiatives to give purpose to garments and music formerly overlooked, unexplored, or out of reach…

Wanting to capture the essence of the Toronto-based art brand, The Art of Reuse sought some succinct and capable copy for their new website. The short text I wrote manages to convey a narrative of the brand and its ethos while reflecting their minimal and sublime aesthetic. The challenge in writing this piece was in providing, in as few words as possible, a history, ideology, and mystique.

To find this text published online, please follow these links:

 

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