Asset Atelier’s Legacy Archiving program sets the record straight. It turns the problem of disorganized and uncategorized libraries or ephemera into a traceable and monetizable solution. Whether for an individual or a company, Legacy Archiving arranges your data and information for easier access today as well as for the future. Ultimately, this process allows for a simpler, streamlined and distinct voice for each client to be heard and shared.
Aiming to draw more clients through their redesigned Legacy Archiving program, Asset Atelier tasked me with creating copy to best describe it. In order to grasp both the scope and the essence of the program, I spoke with one of the company’s founders at length. I honed her ideas and vision into a succinct yet catchy text, which will appear on their forthcoming website as well as a PDF download for future clients to share and view.
This text will soon appear on the new Asset Atelier website. For now, here is a link to their current website.
Fanaticism leads to grace. Or, in the case of American football, outrageous amounts of fanaticism leads to Herculean grace. When I think of a highlight reel of the greatest plays in football, the “Hail Mary” pass from the 1984 Boston College-Miami game comes to mind. In that moment, we witnessed a high-water mark of the modern game: the forward pass…
Kaufmann Mercantile sought to create an essay for its Field Notes section which connected their renowned collection of wares and goods with the most watched televised event of the year, the Super Bowl. Coupling an examination of the history surrounding the football as an object to an interview with a current bespoke football manufacturer, I successfully managed to tie Kaufmann Mercantile’s voice and aesthetic to a contemporary world-event.
To find this text published online, as well as more by the author, click the following links:
Sign painting was the original brand identity tool. Before “Mad Men” and Google, countless sign painters illustrated a company logo or product in iconic ads that sometimes stretched for stories, scaling even the tallest of skyscrapers. Sign painters knew the power of the eye-catching, the witty and the aesthetically pleasing image. In their hands, no less than the heritage of a local culture was beamed out for all to see…
Wanting to explore an American tradition for its Field Notes section that exemplified Kaufmann Mercantile’s adoration of tried-and-true products and trades, I wrote a profile of the sign painting craft for them. This involved interviewing contemporary sign painters, documentary filmmakers, as well exploring the deep and eclectic sign painting historical record. My essay was successful in driving traffic to the Kaufmann Mercantile website as well as helping the brand reach and connect with the modern sign painting audience.
To find this text published online, as well as more by the author, please click the following links:
The bespoke atmosphere’s that drummed up excitement and fanfare since The Art of Reuse’s inception will return in a new and winning aesthetic. The forthcoming Interim extravaganzas will (we aim) be groundbreaking initiatives to give purpose to garments and music formerly overlooked, unexplored, or out of reach…
Wanting to capture the essence of the Toronto-based art brand, The Art of Reuse sought some succinct and capable copy for their new website. The short text I wrote manages to convey a narrative of the brand and its ethos while reflecting their minimal and sublime aesthetic. The challenge in writing this piece was in providing, in as few words as possible, a history, ideology, and mystique.
To find this text published online, please follow these links:
On the evening of September 15th and again during the early afternoon of the following day, something understated yet audacious occurred in downtown Toronto. It was not unlike the day Sam Cooke first sat before a piano. On that weekend, the seventh chapter in The Art of Reuse’s Interim pop up shops debuted at the Roenisch Gallery space…
Tasked with documenting a seminal event for the up-and-coming The Art of Reuse art brand, I wrote copy which was layered in detail, references, and narrative. I needed to describe the event as well as drum up the allure of who and what The Art of Reuse is. The text was distributed in print as well as over the Internet, and the brand received much applause and press following the event, with my writing featured in reviews and media coverage.
To find the full text published online, please follow these links:
The envisioned space will be both forward reaching and historically cognizant. Of the future but still classic. We admire old spaces constructed with turrets, spiraling staircases, or parapets that seem less like adornment, but the requisite for beauty. Yet, the new, sleek, and deconstructed space stirs our affinity for vogue as well…
The next step for the popular NEEDS&WANTS brand is to open a retail space that serves as a gallery, maison, and office space as well. The brand’s founder, Sean Brown, asked if I would outline the many dimensions of the forthcoming studio. Writing copy that masqueraded as a manifesto, I effectively sold the idea of a brick and mortar NEEDS&WANTS studio.
To see the full text published online, please follow this link:
While I knew that I had more than my fair share of Champagne, my wherewithal was negligible, making it impossible for me to point and say that drink was when I went from dinner-party tipsy to spectacularly drunk. However, I remember the blurry contours of mandolin shaped bottles, and the rush of aggravation hitting me, gut-kicked like, coming at me all at once…
Both a think piece as well as a reflection on NYC drinking culture, I contributed this essay to the sprawling Narrative.ly magazine. Pulling from my memories and literary ambitions, I cobbled together the events from a particularly addled evening, pouring forth my thoughts and reminisces, as it were. The essay would serve as a dark reminder that the underside of drinking, however cathartic, was now open and shared with the public.
To find this text published online, please follow the following link: